| The U seed | The U club | The U money | The U growth | |
| Industry | Offline-, online- and omni-retail, advertising and fashion | Offline-, online- and omni-retail, advertising and fashion | Any (preferably offline-, online- and omni-retail, advertising and fashion) | Offline-, online- and omni-retail, advertising and fashion |
| Company stage | Seed | Startup (later than seed, not yet round A) | Startup and later | Round A |
| Investment cheque | 80k-150k dollars (USD) | 50k-500k dollars (USD) | 80k-150k dollars (investment) + 50k-500k dollars (USD- as a loan) – at first | 1M-3M dollars (USD) |
| Law | Russia | Russia, USA | Any | Any |
| Investors | The U
(with other private investors) |
The U + other private investors | The U + other private investors + financial institutions | The U + other private and corporate investors |
| Mention in application email | ‘Seed’ | ‘Club’ | ‘Money’ | ‘Growth’ |